Education & Advocacy
We work towards more sustainable behaviors within surf tourism and a redefined image
of the surfer girl.
What We Address
Our obsession with plastic, particularly single use plastics such as bags, bottles, straws, and food packaging, is having a devastating impact on our oceans - an estimated 8 million tonnes of plastic enters the ocean every year, harming marine life, the health of our ecosystems and inevitably, us. Learn the facts here.
Education is step one - understanding the problem, the role we each play and what we can do to have a positive impact.
The consumption and waste disposal practices of a community, both by locals and tourists, greatly impact the health of our environment. We believe that through improved education about environmental challenges and how personal choices play a role, along with reconnecting people to the environment - we can foster more sustainable practices around consumption and waste disposal.
of 'Surfer Girls'
Surf culture often portrays a very limited version of the 'surfer girl' - skinny, bikini-wearing women, often simply standing on the beach holding their surfboards, while men are portrayed in action, ripping waves.
We fight for a real representation of the strong, diverse surfer girls across the world - all ages, shapes, sizes, skin colors, religions, etc. - and one that features strength and femininity rather than sexualization.